Neon-themed graphics decorated the storefront, Apple’s website, and souvenir gifts given away to the first customers inside.Īrchitects Foster + Partners describe Macau’s second Apple store as “a new oasis of calm.” Just steps from the bright lights and glamour of resorts and casinos, a 1mm stone curtain laminated between sheets of glass envelopes the store’s second floor. While the country was already home to seven Apple retail stores, Apple Shinjuku marked the first time Japanese customers could participate in the full Today at Apple experience with a 6K Video Wall and Forum. Japan’s first new Apple store of 2018 opened at the base of the Shinjuku Marui Main Building in one of Tokyo’s most popular shopping districts. Patterns and animations created from Apple icons were designed as an homage to the Wiener Werkstätte, a historic local community of artists. Apple celebrated the artistic legacy of Vienna with a creative campaign surrounding the store’s grand opening. Vienna’s Apple Kärntner Straße is located in a 19th-century storefront with a stone facade and curved corner entrance. Less than a month after arriving in South Korea, Apple also established its first store in Austria. Apple Garosugil’s combination of parallel stone walls and an overhung, wood-planked ceiling would become a reference point for the design of smaller store remodels later in the year. Nestled in a shopping district of Seoul, the store announced its arrival with colorful banners reading “Nice to meet you.” 140 team members staffed the store for the grand opening, during which retail SVP Angela Ahrendts greeted customers. Just ahead of the 2018 Winter Olympics in Pyeongchang, Apple opened its first store in South Korea, Apple Garosugil. We cataloged the evolution of Apple’s contemporary retail architecture earlier this year in a one-of-a-kind photo book. When possible, Apple incorporates native plant life and locally sourced materials into its newest designs. Every 2018 store has been built with outdoor access and ground-level windows for natural light. While Apple opened fewer stores than in previous years, each one represents deeper capital and civic investments than ever before. Each new store is powered by 100% renewable energy and offers regionalized architecture, a completely custom layout, and a strong emphasis on community connection. For easy navigation, you can jump to any section below:Īcross 2018, Apple opened nine entirely new stores worldwide for a total of 506 operating locations. As the year comes to a close, we’ve closely cataloged not just each new store, but every detail of Apple’s retail initiatives in 2018 to bring you a comprehensive field guide. In the twelve months following, the boundaries of architecture and environmental design have been pushed even further. Last year, we highlighted each new and newly remodeled store that Apple opened worldwide. By opening increasingly ambitious and inviting locations supported by an engaging schedule of creative events, Apple hopes that its 500 million yearly visitors won’t just shop, but also discover a place to connect with like-minded individuals in their own communities. The company has challenged the traditional definition of brick-and-mortar stores during an uncertain time for many retailers. Over the past year, Apple has worked in new ways to expand its global and local reach. These are the themes that best summarize Apple retail in 2018.
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